We hand over a big chunk of our revenue, 40% on average, to the people who need it most. The good news is that we're not in competition for dollars you donate to other worthy non-profits. We just sell you stylish stuff and support meaningful causes along the way. See the difference you can make exercising your purchasing power.
Consumerism doesn't have to be a dirty word. We will always want, always consume - this is how we work, and this has been the blue print for survival since the beginning of time. But this insatiable hunger has become the root of big problems around the world - from health to hunger, human rights, education, environment - the list is endless.
What if your wallet or purse was an instrument of ethical decision-making? Or, to put it another way, what if you could spend your way towards a better world? Not just for you but for every living thing on our planet.
The dictionary defines TONIC as morally, mentally, and physically invigorating, which is what we aim to be for you, for our partners, for our causes. It was this that made us at TONIC start thinking how to marry our purchasing power with doing good things, and we think we have a great opportunity to now use this for good. We're getting a little bit smug about it but with so many individuals contributing their time and money already - it's well deserved because we know we are onto a good thing.
Business shouldn't have a bad reputation – it's the way most of us have always made our lives better. And most people in most places are looking for that better life. We can keep business flowing, but redirect some of its outcomes to reach people who need it most.
You are probably aware of our four causes by now - they've all been handpicked to ensure that every purchase will help make a difference. We see this to mark the beginning of a new revolution - not started here from our office, but by you - a new generation of likeminded consumers from all around the world.
We like to think of this whole shift as The TONIC Generation - a generation of people who feel citizens of the whole world, not just their own town or country. They feel that how they spend their money should have a direct and positive benefit for their fellow global citizens who might not have the same opportunities.
The bottom line is - what if capitalism and social good can co-exist? For us it starts with a T-shirt – one that looks good on you but at the same time provides a lifetime of clean water and sanitation for a person in Nepal or plants a bunch of trees to help the world breathe more easily. Soon we'll create more styles of products to suit your lifstyles and are always coming up with new ideas!
The TONIC Team
xoxo
